Socks & The City from Battlefronters on Vimeo.
'Socks & The City' is a play on words from the programme/movie 'Sex & The City, which is based on 4 women with all their glam and money. The socks are the women in the movie, they talk about all the silly things about putting on and losing weight suck as "7 out of 5 women put on weight looking at chocolate" & "If I just cut out bread, water, natural sugars and oxygen, ill be able to lose 4lbs". A sock walks in to the cafe where they are sitting and is a lot bigger then that socks at the table and asks for a doughnut. All the socks are shocked but decided to get something as well.
I find this video very simple and does kind of make you think just go for it how ever I don't think its that effective as I know people would just laugh and not pay attention to the moral of the video. I personally think it being simple is good as people can not get confused but it should have a bit more to it. Using socks instead of humans is a lot better, because if it was a big campaign u wouldn't need permission for the actors and you can do and say what you want for object such as calling them names or making them look bad. I thought the writing within the video was very plan and not to exciting to read, could of added a bit more info. I found it strange that it went straight in to the video and didn't tell you what it was.
I can learn from the video that it is a good idea to keep it simple and to the point. I think I could use the idea of using objects for people, giving it the humour it I wanted. I would use a voice over within a campaign to tell people whats the cause.